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5 Fabulous Questions to Ask a Digital Marketing Agency


How do you go about choosing a digital marketing agency? Do you base your decision on price, value, service, or experience? 

During the last few years, a plethora of new "Online Experts" have hit the market, intended to improve your company's search ranking and brand awareness. But with all these choices coupled with the decision criteria above, what organizations are equipped to provide you with the best solution? 


Here is a five-point checklist to help sort out the various organizations and choose the right one.

Tip #1: Look for Stability 

Ideally, you want to work with a company that has been in business for at least three years. Here are six items to consider:


  • Number of Years in Business

  • Customer List

  • Annual Revenue

  • Certifications

  • Community Involvement and

  • Longevity of the Leadership Team


Tip #2: Vet Them

Make sure you choose a company that has a proven track record in providing the type of services you need. Check out the following:


  • Hold a meeting with the C-Level Executives
  • Ask for references and call them
  • Look at Testimonials on Google and Facebook


Tip #3: Single Source Provider

Ideally, you want to deal with one executive and a team of employees. However, sometimes that isn't possible. 


Give the organization a complete listing of your needs and see if they can do it. Find out who they will subcontract with if they cannot meet all your needs and vet the subcontractor, too. Regardless of the source, make sure the company you contract with will manage and be responsible for any questions or issues that arise. 


Tip #4:  Customer Service


  • Customer service, how fast do they return your calls and emails?
  • Do they resolve client issues quickly and completely?

Tip #5: Team Player

The company needs to work well with your employees. It's vital that your partner communicates well and has a "can do" attitude during the planning and execution process of your all-important digital presence.


About Mulligan Management Group, LLC



We meet all five criteria and are interested in gaining your business. Give us a call at 330.472.7673 to learn more about how we can help you be successful with your online initiatives. 

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