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Mulligan Management Group, LLC

Blog posts : "mulligan management group"

How to Win Digital Marketing Dollars from Your Skeptical CEO

Base Your Budget Loosely on ROI

In my experience, most CEOs are leery of marketing. They see it as a necessary evil – nothing more, nothing less. Many don’t budget more than 5% of their revenue for it and only do so to thwart off the competiti…

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What is owned, paid, and earned media?

by De-de Mulligan

Digital Marketing Excels With These Three

When it comes to finalizing your search strategy, our clients often lean on owned channels to pave the lead generation way. However, it has been my experience if you want to move t…

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What is E-A-T and Why Should You Care? (Hint: Google Cares)

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By Kristin Shawd

Ever come across the acronym E-A-T (or EAT) in a conversation about your business website and thought to yourself, “What is that? I’m not in the food industry, what does this have to do with my business?”

While your b…

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7 Content Marketing Tips for Growth (Infographic)

By Kristin Shawd

As 2019 approaches its halfway mark, you may be wondering what happened to those marketing resolutions you made back in the dawning days of January. You remember, that morning you scribbled on a napkin over your morning coffee and…

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Sink Your Teeth Into These 5 Social Media Best Practices

By De-de Mulligan 

 

Believe it or not, social media channels are now entering their mature stage. Facebook, LinkedIn, and Twitter are having decade anniversaries this year.

Every day, my team evaluates social media channels that our c…

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Facebook: Why Marketers Can’t Afford to Ignore It

It’s relatively easy for businesses to come to this conclusion; it’s when they consider the next questions that confusion and frustration can arise:

  • What platforms make sense for marketing your business?
  • How can your business best uti…

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How to Create a Budget for Content Marketing

Marketing is an essential element of business success. Whether your business is small or medium in size, you must get the word out about who you are and what you do. As the U.S Small Business Administration (SBA) says, “marketing typically drives…

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Top 5 Digital Marketing Trends of 2019 To Implement Now

Digital Marketing is ever-changing. Any business that believes they have conquered digital marketing strategies may soon learn they are behind the trends. And while being trendy may not be your business goal, keeping ahead of your competition cer…

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Blogging Remains Key Content Strategy in 2019: 5 Stats to Prove It

We all know the song Video Killed the Radio Star. But is it true? Ask five people, and you’ll likely get five different responses.

A similar question could be asked today about blogs. Has video killed the business blog? Again, ask five peopl…

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Part 6: How to Develop a Website

After long consideration, or perhaps due to reading parts 1-5 of this blog series, you’ve finally concluded that it is time to establish a web presence for your business or update that website that is not effectively serving your business goals.…

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Learn to Leverage Live Video Streaming

Facebook, Instagram, and Twitter have joined the live streaming bandwagon. Why? Because users want it. Learn about why what and who of live streaming and how your company can integrate these tools into your social media strategy.

 

Why Vid…

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Marketing Concepts + Social Media = ROI? Maybe Yes, Maybe No

 

As a self-proclaimed social media consultant and expert, I am always amazed at the misunderstanding of social media in the C-Suite world. These highly intelligent, and might I add highly paid individuals, seem to be looking at social media …

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6 Tips for Building a Trusted Digital Marketing Agency Relationship

What would you do if your social media manager suddenly quit? What about your if your current agency stopped returning your calls? Would you be able to conduct business? Would you be able to continue producing content without them?

Sometimes, …

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7 Social Media Slam Dunks that can Drive more Attendees

 

Can Social Media help bring new attendees to your conference? If handled right, the answer is a resounding yes!

Perhaps you have dabbled with social in the past and found it to be an ineffective event tool. You may be skeptical, but ther…

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5 Tips to Increase Your Google Ranking

google ranking, Mulligan Management Group digital marketing agency Hudson Ohio

 

Are you looking to drive more visibility and traffic to your business? Duh! Of course, you are! Google recently announced changes to their ranking algorithm that will provide more relevant results to the user, based on the criteria of th…

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5 Fabulous Questions to Ask a Digital Marketing Agency

 

How do you go about choosing a digital marketing agency? Do you base your decision on price, value, service, or experience? 


During the last few years, a plethora of new "Online Experts" have hit the market, intended to improve your c…

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3 Essential Elements of a Good Social Media Post

social media, social media marketing, Mulligan Management Group

Have you ever looked at Facebook and wondered why so many people resonate with one post versus another? Why you aren't getting more traffic on Twitter? It may seem to you that one social media post is just like another, but the reality is goo…

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17 Blog Posts