By De-de Mulligan
Base Your Budget Loosely on ROI
In my experience, most CEOs are leery of marketing. They see it as a necessary evil – nothing more, nothing less. Many don’t budget more than 5% of their revenue for it and only do so to thw…
Blog posts : "marketing budget"
How to Create a Budget for Content Marketing
Marketing is an essential element of business success. Whether your business is small or medium in size, you must get the word out about who you are and what you do. As the U.S Small Business Administration (SBA) says, “marketing typically drives…
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