By De-de Mulligan
Base Your Budget Loosely on ROI
In my experience, most CEOs are leery of marketing. They see it as a necessary evil – nothing more, nothing less. Many don’t budget more than 5% of their revenue for it and only do so to thwart off the competition.
In my opinion, marketing should have a seat at the CEOs table -- while it can seem like a soft item, (versus production costs, salaries, and the like), without marketing, there’s no awareness of your company, no …
