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Blog posts : "hotels"

Is Your Hotel DIY Ready?

June 19, 2017

Your hotel marketing staff probably works very hard with interior designers, furniture reps and audio visual and IT technicians to provide the best design with state-of-the-art technology, money can buy. When you provide site tours and FAM trips, your staff is quick to point out all the enhancements…

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5 Ways to Enhance Your RFP responses

November 1, 2015

Every hospitality marketing representative answers Request For Proposals (RFP) and is very familiar with the way to respond. Even though "dates and rates" are still part of the focus, it isn't the total package. Think of your RFP response as a way to tell your destination's story. Yes, it will t…

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8 Effective Ways to Introduce Your Property to Meeting Planners

October 31, 2015

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Hoteliers: Give Your Groups a Good Night’s Sleep

April 17, 2015

This summer I stayed in a name-brand hotel in mid-town Manhattan for business. It was a relatively new venue and I wanted to give it a try. Plus it had great online customer reviews. Everything went well and I was prepared to give this hotel a big thumbs up until my last night of stay. This is h…

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The Ins and Outs of Facebook's Edgerank: How to Get Your Business Noticed

April 8, 2015

With the number of Facebook users at over 1 billion and with 79% of all organizations having a Facebook Fan page, it’s understandable that every hospitality marketing organization is clamoring to get noticed on Facebook.

The way you get noticed is through an algorithm Facebook derived calle…

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Hospitality Marketing Concepts + Social Media = ROI? Maybe Yes, Maybe No

April 5, 2015

As a self-proclaimed social media consultant and expert, I am constantly amazed at the misunderstanding of social media in the C-Suite world. These highly intelligent, and might I add highly paid individuals, seem to be looking at social media through one prism equation:

(Time + Money) x Soci…

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6 Blog Posts