By De-de Mulligan
Every client I have ever worked with in my twenty-year entrepreneur history is usually concerned with one thing:
"If I spend money with you, how much business will I yield from that investment?"
The simple answer is...it depends. Depends on what, you might ask. Depends on how your website is designed, if your message is clear, and your call to action is moving.
Here's a simple checklist of the things you have to do to be relevant.
by De-de Mulligan
Whether you’ve had social media accounts for ten days or ten years, at some point, you should conduct an audit. While this sounds formal and auspicious, it doesn’t have to be so.
Most industry gurus recommend an audit once a quarter. I know that might be a bit much or an expensive proposition for many businesses. However, without a proper review, you can’t complete course corrections on your messaging.
Here are the twelve things we have found useful whe…
By De-de Mulligan
As a small business leader, myself, sometimes I wonder if it makes any sense to invest time in local search tactics. After all, can the best optimization plan lead to more website traffic, more leads, and more local pull?
The short answer is, heck, yes!
The long answer is it requires a plan, a chunk of time, and the willingness to keep up to date on changes Google, Bing, and Yahoo may make wheneve…
By De-de Mulligan
In December or January of every year, various organizations and bloggers make statements about what the next year is going to bring. As we are approaching the third quarter of the year, I thought it would be fun to take a look at those forecasts and how they did.
Please feel free to provide us your feedback about ones I missed or if you have a different view of the world. I’d love to hear from you!
How…
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