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Blog posts : "dede mulligan"

Skills to look for in a Copywriter or Blogger

What skills make up a good writer? Here are some characteristics to look for when researching a high-quality writer. 

Published work

The first step to vetting a writer is reading through their published work.

Generally, a good indicator of a talented writer includes: 

  • The scope of their writing
  • The frequency of their writing
  • The quality of their writing

In addition, look for other things, such as long-form pieces or any variety, to show that they can adapt to differ…

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A Super Effective Hybrid Solution

meeting owl, mulligan management group, hybrid meeting, rentacomputer

Even though the pandemic is moving on, our meeting and event habits have changed. Some have been clamoring for face-to-face meetings to return; some like virtual events' flexibility, speed, and safety.

This leads many organizations to offer hybrid meetings – a blend of both worlds. The chart below reflects survey results from the Event Manager Blog.

 

How Do You Include Everyone?

 

A Meeting Owl Rental is the perfect solution! This lightweight device offers a 360-degre…

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Put Teambuilding Front and Center at Your Conference

teambuilding, teamwork, Mulligan Management Group Stow Ohio

Many event organizers think about teambuilding as an add-on function. One that fills a gap in the schedule or can be completed in attendees' free time (i.e., paintball or rock climbing).

But truth be told, the right teambuilder can help build relationships, trust, and cohesiveness among participants, especially if they don't know each other well or there's already tension between them. The key to success is introducing the team theme when attendees arrive and keeping it alive until the me…

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Make Your Meeting More Interesting With these Subtle Changes

Are these adjectives associated with your meeting – stale, dull, or uneventful?

If you have planned the same meeting the same way for several years, now is the time to make minor changes, so the event you and your staff work hard on is brought back to life.

“Everyone is looking for an experience. We’ve learned how to make attendees feel special. All the small touches tell your story,” stated Colin Cowie, Owner of Colin Cowie Lifestyle.

 

Four Subtle Changes

 

Chan…

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Porches are Popular: What to Consider When Constructing or Updating One

By De-de Mulligan

 

According to the United States Census Bureau, in the East North Central area, 70% of new construction homes or condos are adding porches versus 26% are adding decks.

It turns out screened-in porches were popular before centralized air conditioning became the norm. They were great places to escape from the sweltering summer heat that was trapped inside the house. Often, children and adults alike slept on the porch to obtain a good night’s sleep.

But now, por…

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6 Steps to Maintaining a Clutter-Free Home

Even though the thought of this process can be painful, consider making a personal pledge to purge twice a year, once in the spring and again in the fall – especially if you are working from home or your children are starting school.

Here are the things to keep a clutter-free home day in, day out.

 

The Daily Declutter

 

  1. Put things away.
    Don’t let dishes build up in the sink, leave folded laundry in the basket or hang coats over chairs. Instead, please take a few …

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Walkable Neighborhoods Can Help Sell Your Residence Quicker

The 2017 Community and Transportation Preference Survey commissioned by the National Association of Realtors (NAR) of 3,000 United States residents from fifty large metropolitan areas shows a growing trend that Americans want smaller homes in walkable neighborhoods.

Below are the highlights of the survey. As you will see, Stow Ohio lines up very nicely with what is vital to today’s buyer.

 

Walkable Survey Insights
 

Here is the executive summary:

 

  • 88% of survey p…

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Have A Purposeful Digital Marketing Plan

What are your business goals?

What is your business’s digital marketing purpose?
 

5 Purposes That Make Sense

Every company faces challenges when it comes to digital marketing. You want a cohesive plan, but you know there will be bumps in the road. When should you ask for outside help? Don’t wait until the hinges are coming off the door! Look at hiring an experienced digital marketing agency to help you meet your intentions.

Purpose #1: Developing a Roadmap

If you don’t…

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These 25 Tips Can Help Organize Your Spring Cleaning Efforts

Spring has sprung here in Stow, Ohio! But with longer days and warmer temperatures, this is the perfect time to start a deep cleaning regiment for your home.

This list may take a few days, or even a few weeks, to complete. It’s vital to have the right cleaning supplies and a plan to get everything finished.

 

Supplies You Will Need
 

  • Trash bags
  • Donation bag
  • All-purpose cleaner
  • Glass cleaner
  • White Vinegar
  • Dish soap
  • Baking Soda
  • Antacid tablets
  • Toilet bowl sc…

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Walk the Talk

 

When you think of a used car salesperson, what comes to mind? Slimy, sleazy, a person that will tell you anything to close the deal?

In every profession, there are people you admire and people you don’t. And it doesn’t have anything to do as to whether you like them or not. It is something more.

What do these people you admire have in common? They say what they mean and mean what they say. Today’s blog will focus on the five elements of a person that walks the talk.

 

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What About Blogging?

 

By De-de Mulligan

What is a Blog?

 

A blog consists of updated content about a specific topic.

 

A blog must be updated frequently - Start by writing one new blog post a week, and start in the middle of the week.  If you can only write one post a week, publish it on Wednesday.  If you can write two, publish them on Tuesday and Thursday.  If you can publish three, publish them from Tuesday through Thursday.

 

It's about a specific topic; related to your busine…

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7 Telling Techniques to Handle Workplace Stress

By De-de Mulligan

As technology has progressed to make our life “easier,” most Americans are more stressed than ever, especially in our COVID-19 world! Workplace stress is considered the health epidemic of the 21st century, per The Huffington Post. What was supposed to help us work more efficiently and enable us to work outside the home has become the catalyst for more stress. We have tools to be faster, smarter, and in constant contact with our colleagues and customers, but with tha…

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5 Valuable Office Decluttering Tips

By De-de Mulligan

 

Whether you are working from home, back in the office, or making a hybrid approach, you must keep your workspace clear – especially if it has a dual purpose (i.e., the dining room table).

 

Why Declutter?

 

  • 83% of the workforce feel more productive and in control in a clutter-free environment
  • 80% of individuals state they never use the paper they file in cabinets
  • 15-20% of a company’s annual budget can be lost due to an untidy environment (pa…

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10 Out-of-the-Box Social Media Strategies

 

By De-de Mulligan

As you look at the last four months of the year, you may be inclined to shake up your social media strategy, especially if things aren’t moving in an upward fashion. Alternatively, you are looking to increase sales, especially in the fourth quarter. Or it would help if you can generate leads through this effort.

Whatever the case, there may be some things you have overlooked or dismissed in the past that can make a difference. Please give one or more a try!

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21 Winning Ways to Winterize Your Home Inside and Out

By De-de Mulligan

Winter will be upon us soon, so take this opportunity to these tasks this month and next to keep your house looking great. Taking these crucial steps will reap the following benefits:

  1. Lower your home heating bills
  2. Increase the lifespan of your house
  3. Make your property safer and
  4. Create a cozy environment for yourself and your guests.

 

Inside Tasks

 

Windows and Doors

  • Inspect all windows and doors for cracks or broken glass. Replace glass…

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Is 60 the New 40? Interesting Statistics About Baby Boomers

By De-de Mulligan

Baby Boomers, individuals born between 1946 and 1964, are now reaching their golden years. With 10,000 of them coming to the age of 65 every day, it made me wonder what makes this niche unique in their aging approach.

 

Boomer Buying Power

 

Baby Boomer purchasing statistics are impressive as compared to other demographic segments. They -

  • Spend 75% more on vacations
  • Buy 60% of all packaged goods
  • Purchase 50% of all new cars
  • Possess 50% of all Ma…

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Believe it or Not, Snapchat Might Have a Place in Your Digital Strategy

 

I have to be brutally honest – I don’t get the appeal of Snapchat. But then again, I don’t belong in the generations they serve, primarily 18-32-year-olds (Gen Y) and 13-17-year-olds (Gen Z). However, after downloading the app and spending some serious time with it last weekend, I am starting to understand its appeal– especially for those trying to target the before mentioned generations in a new and exciting way.

Let’s take a closer look at what Snapchat offers and how bran…

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Stop Resisting Digital Advancements in Your Workplace

I recently finished an article from Harvard Business Review that brought up an exciting premise; At the same time, many leaders talk a good game about digital changes within their company; the fundamental ability to embrace it is lacking.

Case in point: many companies are creating a new position called a Chief Digital Officer. However, they are not giving that person a budget or clear initiative about what they want from them. And we all know without a budget, the use of technology to cha…

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Why All Small Businesses Should Focus on Long Tail Keywords

By De-de Mulligan

Every client I have ever worked with hopes to land on page one for specific keywords. 

That is my dream, too. 

But here's the reality -- In the SEO world, you are only going to rank for short-term keywords (one-two words) if you have high domain authority (greater than 60) AND are willing to spend much money for blogging, case studies, and PPC. 

Here lies the conundrum - most small business owners don't have high DA or large marketing budgets. 

So what ar…

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How to Build Better Backlinks

By De-de Mulligan

A Powerful Way to Build Better SEO

As the saying goes, "there are many ways to skin a cat," which appropriately applies to backlinks. Depending on who you listen to and how much effort you want to put into boosting your website's domain authority, backlinks are certainly a way to achieve this objective.  Before I go on any further, I'd like to clarify I'm speaking about whitehat SEO methodology, which to me, is the only way to build an effective, long-lasting SEO s…

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20 Blog Posts