Menu

Mulligan Management Group, LLC

Blog posts : "cvent hospitality"

Do Onsite, Online Reviews Really Matter?

hotel reviews, online reviews, Mulligan Management Group

Yes they do; both in the leisure traveler and business travel marketing arena. And they can drive hotel marketing staff crazy trying to keep up with online chatter. BUT, they are part of your job description now because hotel guests can write a review standing in line during check-in, dining at …

Read more

Hoteliers: Give Your Groups a Good Night’s Sleep

sleep, Mulligan Management Group, Cvent, hotels

Last summer I stayed in a name-brand hotel in mid-town Manhattan for business. It was a relatively new venue and I wanted to give it a try. Plus it had great online customer reviews. Everything went well and I was prepared to give this hotel a big thumbs up until my last night of stay. This is h…

Read more

5 Ways to Enhance Your RFP responses

Every hospitality marketing representative answers Request For Proposals (RFP) and is very familiar with the way to respond. Even though "dates and rates" are still part of the focus, it isn't the total package. Think of your RFP response as a way to tell your destination's story. Yes, it will t…

Read more

Hoteliers: Give Your Groups a Good Night’s Sleep

This summer I stayed in a name-brand hotel in mid-town Manhattan for business. It was a relatively new venue and I wanted to give it a try. Plus it had great online customer reviews. Everything went well and I was prepared to give this hotel a big thumbs up until my last night of stay. This is h…

Read more

The Ins and Outs of Facebook's Edgerank: How to Get Your Business Noticed

With the number of Facebook users at over 1 billion and with 79% of all organizations having a Facebook Fan page, it’s understandable that every hospitality marketing organization is clamoring to get noticed on Facebook.

The way you get noticed is through an algorithm Facebook derived calle…

Read more

Hospitality Marketing Concepts + Social Media = ROI? Maybe Yes, Maybe No

As a self-proclaimed social media consultant and expert, I am constantly amazed at the misunderstanding of social media in the C-Suite world. These highly intelligent, and might I add highly paid individuals, seem to be looking at social media through one prism equation:

(Time + Money) x Soci…

Read more

CVBs and DMOs: A 5-Point Checklist to Market Your Destination

Group organizers and meeting planners are reliant on your CVB and DMO staff to sell them on all the things your city and region have to offer. Besides the convention space and guest rooms, what else do you need to do for marketing  CVBs online? The answer is: plenty!

Here is a step-by-st…

Read more

How Large Hotels can Bring Boutiqueness to Their Brand

 

If you have traveled as much as I have, you have stayed in all type of venues - from bed and breakfasts to hotel chains with hundreds of rooms. While each niche has its own benefits, it is fair to say that boutique hotels usually bring a sense of charm and personal touch to the guest experien…

Read more

8 Blog Posts