Digital landscapes are ever-evolving. Google's once widely recognized standard E-A-T (Expertise, Authoritativeness, Trustworthiness) has expanded to E-E-A-T. This new standard now considers Engagement a vital aspect along with Expertise, Authoritativeness, and Trustworthiness.
In this article, we'll break down each element of E-E-A-T and explain how you can optimize your website content to meet this new standard.
E-E-A-T stands for:
1. Engag…
In today’s digital world, having a website has become essential for businesses of all sizes. A well-designed and maintained website can boost your brand image, engage customers, and drive conversions. However, regular updates and maintenance are crucial to keeping your website functioning optimally and staying competitive.
This blog post, we’ll discuss the importance of website updates and maintenance and why outsourcing these tasks to a digital marketing agency can help your business t…
What is the difference between mobile-friendly and mobile-optimized?
Mobile-friendly means your website shrinks to the mobile device while mobile-optimized is much more.
If your website isn’t mobile-friendly, will your site be affected by search?
Yes. While there are over 200 algorithm pointers AND Google shifts the algorithm every quarter with a core update, they have stated time and time again, the most significant search indicator is a mobile website. They index your mobile si…
By De-de Mulligan
As I speak to customers and prospects, I receive this question regularly. The short answer is yes!
Yet, many that I speak with put it off – for a variety of reasons. This post will outline what happens to your organization when your site isn’t mobile, the difference between being web responsive and mobile responsive, and some tools to check out the situation for yourself.
It’s when users don’t have to zoom in to read …
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