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Mulligan Management Group, LLC

Blog posts : "Social Media"

How to Conduct a Valuable Social Media Audit

social media audit by Mulligan Management Group a digital marketing agency in Hudson Ohio

 

by De-de Mulligan

Whether you’ve had social media accounts for ten days or ten years, at some point, you should conduct an audit. While this sounds formal and auspicious, it doesn’t have to be so.

Most industry gurus recommend an …

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10 Out-of-the-Box 2019 Social Media Strategies

 

By De-de Mulligan

As you look at the last four months of the year, you may be inclined to shake up your social media strategy, especially if things aren’t moving in an upward fashion. Alternatively, you are looking to increase sales, esp…

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2019 Social Media Predictions -- Mark or Miss?

social media trends, social media, Mulligan Management Group 2019 Social Media Trends

 

By De-de Mulligan

In December or January of every year, various organizations and bloggers make statements about what the next year is going to bring. As we are approaching the third quarter of the year, I thought it would be fun to take…

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Social Media + AI = A Better User Experience?

What do Facebook, LinkedIn, and Twitter Have Going On? 

 

By De-de Mulligan

In the race to integrate Artificial Intelligence (AI) into every social platform, the intent is for every user to have a personalized experience. It's vital to…

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Everything You Need to Know About Social Media Influencers

 

By Michael McClafferty

 

An influencer is some who promotes a product, service, or campaign. Celebrity spokespeople were the original influencers. Think Matthew McConaughey with Lincoln. In today's digital world, social media influen…

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Pump Up Your Facebook Business Page (& boost) for Max Results

Optimizing Facebook Business Pages, Mulligan Management Group

 

By Kristin Shawd

Facebook is the top social media marketing platform for small to medium-size businesses, and likely it’s in your current marketing mix.

The question is, “are you using Facebook effectively?” 

Effective use …

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How Social Listening Can Boost Your Marketing Strategy

Social Listening for your business (image), Mulligan Management Group

By Kristin Shawd

Social media, social monitoring, social listening. Ever feel like digital marketing terms that you hear bandied about, though familiar, are just outside your ability to thoroughly define them, not to mention use them in a usef…

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Sink Your Teeth Into These 5 Social Media Best Practices

By De-de Mulligan 

 

Believe it or not, social media channels are now entering their mature stage. Facebook, LinkedIn, and Twitter are having decade anniversaries this year.

Every day, my team evaluates social media channels that our c…

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11 Ways to Pinterest Success (It’s a Legit Marketing Tool)

Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest. How should your business view these social media platforms? Should they be embraced as critical components in your marketing mix, or dismissed as a distraction from it?

These are comm…

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5 Reasons Marketing with YouTube Works

YouTube. You probably consume content on it, but have you added it to your business marketing mix? Should you?

To help answer this question, we are taking a close look at YouTube – user statistics, marketing statistics, pros and cons that may …

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11 Tips to Drive Your LinkedIn Messages to Decision Makers

Is social media part of your company’s marketing mix? Should it be? How should you decide? Such questions are common as many who have yet to embrace social platforms realize they might be short-changing their marketing efforts.

To help answe…

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Twitter: Still Relevant for Business Marketing?

Social media and business – are they a match made in heaven or not worth the effort? While many companies have already recognized the benefits of embracing social platforms in their marketing mix, there remain others that still aren’t so sure.…

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Should My Business Use Instagram for Marketing?

 

Today’s post takes a look at Instagram, offering helpful statistics, its pros and cons as a platform, and a few best practices to help you decide if it’s a platform your business should consider. (Check out other blog posts where we have co…

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Facebook: Why Marketers Can’t Afford to Ignore It

It’s relatively easy for businesses to come to this conclusion; it’s when they consider the next questions that confusion and frustration can arise:

  • What platforms make sense for marketing your business?
  • How can your business best uti…

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Marketing Concepts + Social Media = ROI? Maybe Yes, Maybe No

 

As a self-proclaimed social media consultant and expert, I am always amazed at the misunderstanding of social media in the C-Suite world. These highly intelligent, and might I add highly paid individuals, seem to be looking at social media …

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7 Social Media Slam Dunks that can Drive more Attendees

 

Can Social Media help bring new attendees to your conference? If handled right, the answer is a resounding yes!

Perhaps you have dabbled with social in the past and found it to be an ineffective event tool. You may be skeptical, but ther…

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16 Blog Posts