Mulligan Management Group, LLC

5 Tips to Increase Your Google Ranking

google, google ranking, SEO, Mulligan Management Group

Are you looking to drive more visibility and traffic to your business? Duh! Of course, you are! Google recently announced changes to their ranking algorithm that will provide more relevant results to the user, based on the criteria of their search. This new search system will bring fresher content to the forefront, thus allowing the user to see the most recent information about whatever they are searching on. So how can business owners take advantage of this update? Here are 5 tips to help increase your ranking:

  1. Determine What Customers Want and Need to Know. Individual are going to want to know 3 basic things about your business when searching on the web:
    1. What Makes Your Business Unique or Special? Do you cater to a particular niche? Do you have specials?  Figure out what makes you stand out from your competitors and promote it.
    2. What Events are Happening and When? Holding educational or networking events at your company keeps your web content fresh and may be of value to your clients and/or prospects.
  2. Develop a Digital Marketing Strategy. Now that you know what you are going to write about, consider what tools you are going to use to express your message. There are many tools available but you don’t need to choose all of them. Some of the more popular ones are:
    1. Your Website
    2. Your Blog
    3. Social Media Outlets, such as:
      1. Facebook
      2. LinkedIn
      3. Twitter
      4. YouTube
  3. Create a Content Calendar and Stick with it. In Ann Handley and C.C. Chapman’s book, Content Rules, they state that it is important to choose whatever digital marketing tools work best for you by creating a calendar and sticking with it. They suggest you strive for fresh content daily, weekly, monthly, quarterly, and yearly. They give suggestions in the book, but really it all depends on the amount of money and/or time your organization has to spend on your message. The most important element is to create a calendar that works best for your organization and then don’t deviate from it.
  4. Use Reciprocal Links. Request that your website URL address be on all the organizations websites of which you are member. This will help drive traffic to your website in a new way and Google pays attention to this metric. The key websites that come to mind are:
    1. Chambers of Commerce
    2. Service Organizations such as Rotary, Kiwanis, etc.
    3. Professional Membership Organizations
  5. Set Goals and Measure Digital ROI Monthly. Google Analytics, or something like it, will help you set up goals (such as how long someone was on your website, how many pages they visited, and how they got there), but there are other measurement tools out there as well. It is important to have goals, measure them, and adjust them as needed.

In summary, figure out what you are going to write about, what social media tools you will use to spread your message, and how often you will speak. Link other websites to yours and measure and adjust your digital marketing strategy accordingly.

Need Help to Rank with Google? 
Give De-de Mulligan, President of Mulligan Management Group, LLC a call at 330-472-7673. She and her team can help create valuable content for your readers and set up measurement guidelines for ROI. 

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