After being in this industry for a little while, it always amazes me the number of business owners that don't understand the importance and advantages of a company blog. So, I have compiled a short list of reasons why business owners need to take advantage of blogging.

1. Share what you know! Blogging is a great way to become a thought leader in your industry. You can build your brand name in your market and start to become recognized.
2. Optimize search engines. Blogging is the easiest way to generate hits on your website. When you always create new content, Google will recognize this and start ranking you higher. Companies that blog sixteen or more times per month will increase their traffic 3.5 times what it was before.
3. Generate leads. 61% of businesses attribute blogs to their lead generation. When you regularly update your website and your ranking increases, so will your prospects. Not to mention it's much cheaper than buying leads!
4. Interact with your audience! When you post your blogs to social media platforms, it becomes a great way to interact with your clients or future customers.
5. Grow your network. Consistently blogging with relevant, engaging content will draw people to your website and create a following for your blog that will return every time you post.
6. Become trustworthy! 81% of consumers trust information and advice from blogs. People will begin to believe you and get a warm, comfortable feeling when they keep coming to your website. It will help build your reputation and create more business!

As you can see, blogging is essential for any company to drive traffic to their website and grow their business. It is one of the easiest ways for small businesses to create leads and increase their revenues!

Mulligan Management Group Can Help!