Mulligan Management Group, LLC

TV Guide: Are You Ready for 4K?

Think about your High Definition (HD) TV which has a 1080 pixel resolution. Then multiply that resolution by 4 – and voilà – you have 4K TV, more pixels on a bigger screen that deliver an immense viewing experience.

But is 4K really… all that?   

This is Part 3 of a 4-part series that will take a hard look at this offering so you have the best information before you buy or rent.

I will break down the definition, attraction and limitations of this technology offering.



4K resolution, often called Ultra High Definition (UHD), is a generic term for display devices or content having a horizontal resolution on the order of 4,000 pixels.

Here is a great YouTube Video that explains how 4K TV works: 



…Look to Rent or Buy a Large Screen with Better Picture Quality


This technology offers the best picture quality -- hands down -- than anything offered on the market today.  As screens get larger and thinner, especially for events, standard 1080 quality won’t cut it.

4K Monitor rentals work well in a trade show booth or at an event where Plasma displays are normally used.

…Desire Higher Resolution without those Dorky Glasses

No 3-D glasses required. Ever.  


…Look to Broadcast in HDMI 2.0


High Definition Multimedia Interface (HDMI) 2.0 or UHD increase the maximum Transition Minimized Differential Signaling (TMDS) throughput of 18 Gbit/second which is needed to support 4K resolution. This provides optimal resolution for video and audio transmission.

…Stream Video

Whether you are doing live streaming within the event or out to virtual locations with 4K rentals, nothing will “pop” with attendees like this display. YouTube and Vimeo are currently supporting this technology.


…Content is Scarce


As of today, content is limited partly because peripheral devices like Blu-Ray players and Discs are not supported in this resolution. However, because the TV and Entertainment industry are fully behind this technology, content will follow sooner than later.


…Broadband Speed needs to be Lightning Fast


With a minimum broadband requirement of 15 Mbits/second and preferred service up to 50 Mbits/second, you may need to invest in a Wi-Fi network array system for your 4K monitor to deliver consistent video when in your trade show booth or at your meeting.

Ideally, if the venue has an Ethernet cable that you can directly connect with, that would be ideal. Short of that, it will be your responsibility to make certain the venue or AV rental organization can handle the bandwidth load.


Brett Sappington, Director of Research at Parks Associates, stated 4K Displays need three things to be attractive to the home buyer or event manager:

  1. The right TV itself – large and visual
  2. The right content to share with the audience and
  3. A way to get the content to the TV

So in other words, if you have #1 and #2, but #3 is a problem due to buffering or WiFi overload, than the experience is going to be bad. All of these legs must be present in order for the 4K experience to be successful.

CRE Rentals is a premier supplier of cutting edge technology rentals including 4K Monitor Rentals and Apple Cinema Displays

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