Menu

Mulligan Management Group, LLC

header photo

The Real Reasons People "Like" Your Facebook Page

June 20, 2017

Now that you have hundreds or thousands of fans for your page, what's next? Have you often wondered how to get them to be more active and engaged? 

This seems to be the main struggle with any business, whether they obtained their fans through a paid or organic search method. How do you keep your page top of mind to your prospects and clients?  

Synapse, a strategic planning firm, interviewed 2,080 consumers about 20 specific brands to find out what makes them "like" a page and keep them coming back. Here is a synopsis of what they found and some key takeaways that can apply to your business. 

Question: What led you to liking a page on Facebook? 

  • 49% said to support a brand I like
  • 42% stated to get a coupon or discount
  • 41% answered to receive regular updates from brands I like
  • 35% said to participate in contests
  • 31% stated to share my personal good experiences

Here is the results from 3 of the 20 businesses:

DISNEY

  • 61% said to support a brand I like
  • 49% stated to receive regular updates from brands I like
  • 47% answered to participate in contests

COCA-COLA

  • 61% said to support a brand I like
  • 50% stated to participate in contests
  • 48% answered to get a coupon or discount

NIKE

  • 58% said to support a brand I like
  • 41% stated to receive regular updates from brands I like
  • 36% answered (tie) to share my personal good experiences AND to get a coupon or discount

What should you glimmer from these results? Here are some ideas to obtain fans and keep them coming back to your page:

SUPPORTING A BRAND I LIKE

  • Post a visible sign at your business to like your Facebook page. 
  • Send an email to your clients, with the Facebook link, and ask them to like your page. 
  • Ask your employees to ask all their friends to like your Company page. 
  • Put the Facebook icon (linked to your Fan Page) as part of every employee's email signature line. 

GETTING A COUPON OR DISCOUNT

  • Consider posting exclusive Facebook coupons or discounts on your page. (Disclosure: You will have to pay for this promotional opportunity. Make certain you are aware of Facebook's rules about posting discounts and coupons). 
  • If your page represents several businesses worldwide, consider promoting specific ones during your slow season. 
  • Offer specific offerings to your niche market. 
  • Make certain to have a discount code or coupon identifier so you can link the use of that offering directly to Facebook. 
  • Offer this on a regular basis, whether it be once a week, month or quarter. 

RECEIVING REGULAR UPDATES FROM BRANDS I LIKE

  • Create a content calendar for postings and make certain to follow it. 
  • Encourage multiple employees to post often on the site. 
  • Make certain every post contains a photo, video, or URL. 
  • Mix up your postings by asking questions, taking a poll, and giving your fans updates about your products and services. 

Mulligan Management Group want to know What do you do to obtain more fans and keep them engaged? 

Go Back

Comment