Mulligan Management Group, LLC

Technology Trend: Google Glass


Everyone's talking about, yet no one really understands how it will be used.  You know it as Google Glass. If this technology takes off, it will definitely have a place in the meeting and event industry.


This article will define what Glass is, prepare event organizers for this interactive technology and identify three uses of it.




Google Glass is a hands-free, head-mounted intelligent device that looks like a pair of normal eyeglasses. The lenses of the glasses are interactive, smartphone-like with natural language voice command support as well as Bluetooth and Wi-Fi connectivity.





If Google Glass takes off sometime next year, you will really need to have a handle on your meeting's Wi-Fi needs. As of today, the average attendee brings 3 devices to a meeting -- a tablet, cell phone and laptop. Assuming they continue to bring those 3 items, Glass will be one more device to bring additional burden on your bandwidth. As always, it is best to understand what devices your attendees are bringing and how they will be using them. Please remember, that video is a heavy burden on your Wi-Fi system. You may need to consider renting a Wi-Fi network array to keep everyone happy -- attendees, sponsors, exhibitors and speakers.


You need to start thinking about a privacy policy as well for your event. Although social channels will make certain nothing inappropriate crops up on their apps, attendees need to know they may be recorded from the front, back or side during the conference. It can happen with a smartphone or iPad now, but most people see the device and know it is happening. With Glass, they may be recorded without their knowledge or permission.




Google Glass acts as a personal concierge on steroids.


Because it is a smart device, the user will have access to Google Map and online reviews about restaurants, attractions and shopping in the conference city. What's new, is it can identify the business based on location services and the physical features of the building.


In the future, attendees can be out on the street with Glass and live streaming their experiences back to the conference's Video Wall rental unit.


Tweeting takes on a whole new meaning.


Google Glass users can tweet a message to nearby Google Glass attendees or the speaker. By using the conference hashtag, Glass users can participate in the conference, just as other mobile device users can. However, their message will be via a photo or video which has greater impact.


Video is its greatest asset.


Consider having hundreds of attendees posting video from literally their point of view. You will be able to learn so much about what an attendee, exhibitor or speaker is experiencing because you are seeing it firsthand. This technology should help video channels such as YouTube, Instagram and Vine to explode with content.



SmartSource Rentals’ mission is to meet and exceed the expectations of the corporate and professional communities with premium quality, cost-effective, short-term computer and audio visual rental solutions. We serve a wide range of industries and customers from small to large including Fortune 500 companies; financial institutions; leading accounting, legal, and consulting firms; hotels; high tech companies and government agencies. Our customers rely on us for training programs, trade shows, corporate events, temporary project needs, peak-season use for businesses and more.


Call on the audio visual and Wi-Fi experts at SmartSource Rentals to help you with your next event! 

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