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Mulligan Management Group, LLC

Remember These Tips When It Comes to Your Website

 

By De-de Mulligan

Many of you probably have a website. Some of you put it up years ago and haven't touch it since. Some of you revamped it two years ago and feel you are good to go. 

However, in today's fast-paced, digital world, we recommend that all websites should have an audit once a year. Why? Not for reasons that you think. It's merely to make sure you have the best opportunity to rank for organic search and that you are meeting the ever-changing needs of today's users. 

Here's a question I continually ask all my clients and prospects: "What is the primary purpose of your website?" Once you know that, visitors should see it front and center. Don't make them guess or drive them four or five layers into your site. Also, perhaps over time, your mission and purpose have changed. If that's the case, maybe what's on your site doesn't reflect who and what your organization is all about any longer. 
 

Other Important Website Factors

  • ‚ÄčBuild it for your phone first. 
    This is probably no surprise to you, but most people will check out your website from their mobile device. Therefore, you must check your site several times on your phone while making changes. 

     

  • Don't add high-resolution photos. 
    Your website needs to load fast - in 2-3 seconds. That means photos need to be a lower resolution, which can happen when they are compressed. Some platforms will compress them for you, while others will not. 

     

  • Make it simple. 
    The navigation bar should have no more than five tabs; one must be an About and the other a Contact. Keep it clean. 

     

  • Keep adding fresh content to it. 
    There are several ways to do this - add products, blogs, podcasts, and/or videos. Having new content to your website helps add more pages and content, thus providing the reader with more content while they are there. An excellent example of this is Seth Godin's website. Another is Jon Petz. 

     

  • Optimize for SEO. 
    Make sure Google Analytics and the Google Search Console are installed and turned on. Pull your metrics monthly and look at your top and bottom ten pages. Learn from them. Make sure you have keywords within each page, blog, or visual - but don't spend too much time on it - as Google is moving toward natural language to optimize voice search. 

     

  • Encrypt your site. 
    Google doesn't consider HTTP sites as safe; they recommend all sites have SSL certifications, which means they will have a lock or https before the website. Google says these sites are trusted and will rank them higher. 

     

  • Foster trust. 
    Add testimonials, reviews, certifications, and accreditations. If you are a member of professional organizations such as your local chamber of commerce or Better Business Bureau, be sure to add it to your site. 

 

 

Last Tip from Mulligan Management Group

All this information can be mind-boggling for sure! Consider hiring professionals like us! We can provide you with a do-over on your website, or a Mulligan, within a reasonable timeline and cost. Give De-de Mulligan a call at 330-472-7673 for a free consultation! 
 

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