Mulligan Management Group, LLC

Introduce Video into Your Events & Amazing Things Will Happen

If a picture is worth a thousand words, video is worth a million. Nothing - short of actually being there - explains a concept, shows off a product or shows a person how to do something better than video.

Yet, video is not widely used at events. Why? Because most presenters, exhibitors and sponsors believe that if their budget doesn’t allow for a videographer and lots of time to tell their story, they are doomed. But it doesn’t have to be that way because most viewers understand most videos are not professionally created and yet they do provide a powerful presence.

Introduce video into your meetings. Here is a step-by-step guide about how to use this powerful presentation agent.


Why Introduce Video?


There are three main reasons to bring video into your live event:

  1. It is powerful.
    I could write all about Kalahari’s newest waterpark in the Pocono Mountains, or I could just show you this 30-second video to explain what you can do and see once it opens. Take a look

  2. It reinforces the message.

Depending on the conference, your presenters may be explaining difficult concepts to understand. A video can provide a bite sized overview that the audience can resonate with.


  1. It is a medium of the masses.
    Given a book, newspaper, TV show or movie – most individuals will choose the latter of the two for relaxation and enjoyment. I am not saying that books and newsprint aren’t worth of your time, but video speaks to audiences across generations.


How Can You Best Prepare for Video at Your Meeting?


Corbin Ball Associates offers a checklist of things to do before and during the meeting. Below are some of his suggestions intermingled with a few of my own.

Before the event


  • Create a YouTube Channel.

    This is very easy to do and Google will do it for you if you have a Google+ account. Upload your presenter and sponsor videos to this channel. Promote this channel on your website, social channels and through email blasts.
  • Create an event hashtag.

    Hashtags used to be only relevant on Twitter; but that is no longer the case. They are used with Facebook, Google+, YouTube, Instagram, and Vine as well. Use the event hashtag with every post and people will start to find and follow your event.
  • Work with the venue’s IT staff to ensure you have enough bandwidth.

Video can be very bandwidth intensive – especially if attendees are viewing it on their own mobile devices. In the scheme of things, video can often times take up more bandwidth than all your other Internet channels combined!


Make sure you have someone managing and monitoring the process so if you need more bandwidth, you can secure it.

At the Event


  • Play Video Clips throughout the Event.

Video doesn’t have to be limited to the presentation or trade show floor. It can be trailer to encourage attendees to come to particular sessions and/or enforce a presenter’s message. Video can be used when people sign-in to the Wi-Fi system or displayed on a large video wall.

  • Set up Vine and Instagram stations to interview speakers, sponsors, exhibitors and attendees about the event.

    Whether it is a 6- or 13-second video on Vine or Instagram or something longer on YouTube, use these apps to continue to bring buzz about your event through social media. Set up stations with event backgrounds and ask various questions throughout the conference, such as:
    • Why did you decide to speak at, sponsor or exhibit at this conference?
    • Why did you come?
    • What have you learned?
    • What do you like about this meeting?
  • Remember the hashtag.

    When videos are shared on multiple social channels, be sure to include your event hashtag as a method of searching for the videos and other relevant information about your event.


Kalahari Resorts & Conventions is the Place for Your Next Event


Kalahari Resorts & Conventions is ready to handle your bandwidth needs (at no charge) and encourages you to integrate video into your next conference!

Please fill out our RFP form and one of our group sales professionals will give you a call and put you in touch with the right resources to make your event very successful! 

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