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Hoteliers: Give Your Groups a Good Night’s Sleep

April 17, 2015

This summer I stayed in a name-brand hotel in mid-town Manhattan for business. It was a relatively new venue and I wanted to give it a try. Plus it had great online customer reviews. Everything went well and I was prepared to give this hotel a big thumbs up until my last night of stay. This is how easily the tide can turn at your hotel if you are not prepared to deal with it. 

On the last night, someone was smoking in their room (a big no-no) and when I called the front desk to complain at 11:30pm, they sent someone up to my room who stated they simply could not pinpoint where the smoke was coming from and they were unwilling to knock on people's doors to see if they were violating the hotel policy. Then at 3am, a very intoxicated young woman was bellowing in the hallway, "I can't open my door" over and over again. The hotel people and the guy next door tried to help and got her into her room only to have her enter the hallway once again 15 minutes later bellowing the same statement.

Needless to say, I received little to no sleep that night and I was totally worthless to the client and my team the next day. And guess who got hammered by my online review? You betcha...that hotel.

So here is the moral to the story: Hotels may not want to take responsibility for a business traveler's restful night's sleep, but in the end, if the guest does not awake restful, chances are you lost them for good. I can say with great certainty given the number of hotels in Manhattan, I will never stay at that hotel again.

Some hotels and resorts are getting this message loud and clear and even making it their number one priority to provide their guests with a restful night's sleep.

TripAdvisor recently asked the following question,

"Do you take sleep quality into consideration when choosing a hotel?" 

  • 55% said yes
  • 27% said no
  • 18% said maybe and  
  • 18% said they look for hotels that offer sleep amenities

Here is a listing of what some hotels are doing in the interest of promoting a restful night when marketing toward business travel:

  • Provide an after-dinner sleep elixir of chamomile tea and apple cider
  • Offer banana oatmeal cookies
  • Provide slumber kits which include an eye mask, ear plugs and a CD of ambient music
  • Have a sound sleep channel set with a timer that plays music
  • Enforce quiet time between 10 pm and 7 am by posting signs in the hallway
  • Provide quality mattresses
  • Take out the bedside clock
  • Get rid of wall-mounted Plasma TVs that can seep noise into the next room
  • Have the room attendant dim the lights, adjust the temperature, turn on soothing music and draw the curtains.
  • Provide a pillow menu
  • Call the room with a "work down call" to remind guests to turn off all their computers and mobile devices.
  • Put shades up that block out lighting

"People carry their sleep issues to the hotels they stay in. You can get the best bed in the world, but if you don't provide people with additional resources, they're not necessarily going to get good sleep," stated Nancy H. Rothstein, The Sleep Ambassador®. 

 

Dede Mulligan, CMM is President of the Hudson Clocktower Rotary and member of the Streetsboro Area Chamber of Commerce. Mulligan has been an experienced meeting professional since 1993. She has planned, coordinated, and executed over 1,700 meetings for groups from 10 to 10,000 individuals. She has been an active writer, blogger and social media strategist in the meetings industry since 2009.  She works in Streetsboro, Ohio. You can reach her at dede@mulliganmangementgroup.com.

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