Mulligan Management Group, LLC

10 Reasons Why Charging Stations are a “Must Have” for Trade Show Booths

If you did not know this already, conference attendees are addicted to their mobile devices. Since 86% of the world’s population owns a cellphone, according the United Nations Telecom Agency, is it any wonder that we are constantly trying to remain connected to each other?

Just take a look around at your next conference. How many people are looking at their phone or tablet as they are sitting, standing or walking? I think you will be amazed once you start noticing this phenomenon.

But did you know that chargers are one of the top left behind items in hotel rooms according to Smarter Travel? And if you polled most meeting attendees you will probably find that this is the one item they usually leave at home, as well.

If you are like most exhibitors, you are finding it increasingly difficult to engage meeting participants in long conversations. You yearn to make your booth a gathering place for attendees. So why not rent a charging station as a way to keep attendees connected remotely AND keep them at your booth longer? 

Pensa, a strategic marketing consulting firm who has been involved in a pilot project with charging stations, believes if you have them, people will come. “We’re looking to create something that complements its surroundings and invites people to hang out and recharge. We have also found that where people gather – opportunities develop,” stated Marco Perry, Principal Founder of Pensa. 

If you still need be convinced of the value of charging station rentals, look where people charge their mobile devices. They will use any outlet available to them including the one in the back of a meeting room, convention dead space or even the hotel’s cocktail lounge. So, given that attendees usually visit the trade show floor several hours into a conference, it only makes sense that they might be hunting for an outlet on the floor or feel compelled to return to their hotel room – thus cutting down their interaction time with you, the exhibitor

 Here are the top 10 benefits of renting a charging station kiosk:

Benefit #1: Attendees won’t have to make the “mad dash” for an open outlet.
People are constantly looking for a place to charge their phone, especially when they receive the dreaded message that 10% of their battery life is remaining.

Benefit #2: Keep attendees at your booth longer because you are actually providing a service they can use.

During this time, you can introduce to them to your current promotions, service offerings and new products through an HD LCD display on top of the kiosk which will keep attendees interested while they are waiting for their device to charge -- especially if all your exhibitor staff is busy. In addition, this display can be changed on a real-time basis and convey to attendee’s important meeting messages.


Benefit # 3: Increase Dwell Time and Engage Attendees. Gain 10-15 minutes of a prospective customer’s undivided attention where you might have in the past only been able to keep them at your booth for 3-4 minutes.  A great conversation starter when they approach your booth is to ask if they have a mobile device they would like to charge.

Benefit #4: Increase Foot Traffic. Display in your booth’s Plasma TV or Video Wall “Free Charging Station” and you will see attendees flock to your booth.

Benefit #5: Attendees will remain on the trade show floor longer instead of returning to their hotel room.

Benefit #6: Build brand buzz. Your company name, logo, social media channels, and QR code can be strategically placed on the kiosk. You can even order a custom wrap that can cover the entire kiosk with your brand colors and logo, thus creating 360 degrees of brand visibility.

Benefit #7: Sponsors can deliver their message to a captive audience. If you are concerned about cost, you can sell unlimited sponsorships. The interactive touch screen on the top of the kiosk can deliver educational and entertainment content through video, social channels and contests.

Benefit #8: Depart from the competition by creating a dedicated “Refresh and Recharge” Booth where attendees can charge their devices, network and get something to eat and drink. They can recharge themselves while recharging their mobile devices. Creating a "living room" look and feel with comfortable chairs and a video wall rental or Plasma TV can allow attendees to relax and view what is going in different parts of the conference, thus keeping them engaged and connected.  

Benefit #9: A kiosk can charge several mobile devices simultaneously, including tablets and cell phones in a “mix or match” format.

Benefit #10: Charging Stations are hardware agnostic, supporting 95% of the current models of smartphones and tablets.



If you are looking for 10 minutes of attention from meeting attendees, rent a charging station from SmartSource Rentals. They have thousands of interactive technology tool rentals including iPads, computer kiosks and Wi-Fi network array systems. For more information about charging station configurations, contact SmartSource Rentals at 800.888.8686.

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